Digital Content Manager

New York, United States | Full-time

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The Times Square Alliance works to promote and improve Times Square, cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. Our goal is to celebrate and serve this multi-use district that is home to some of the world’s most famous theaters, companies, events and public spaces. More about our vision can be found here.

The Times Square Alliance’s Communications team manages the message for large scale civic events including New Year’s Eve and Solstice in Times Square, major public art projects produced by Times Square Arts, as well as the neighborhood at large. The Communications team manages the official website for Times Square and all official social media handles that promote the district, its businesses, and all major happenings.

The Times Square Alliance seeks a well-organized individual with exceptional writing, speaking, and digital content-creation capabilities to manage and generate original digital content highlighting and celebrating Times Square’s distinctive human, architectural, cultural, and historical assets.

Responsibilities
Reporting to the Director of Marketing and working closely with the Communications team, the Digital Content Manager will be responsible for:

  • Developing, managing, and enhancing the organization’s overall digital content strategy using annual, monthly, and weekly content calendars to promote the Times Square district;
  • Managing all social media accounts including Instagram, Facebook, Twitter, and Tik Tok; handling paid social media strategies;
  • Researching and pitching new content and campaign ideas to the Communications team, as well as producing, shooting, and editing new photo/video content;
  • Consulting, managing, and posting content on Times Square Arts Instagram and supporting their work in public art;
  • Logging, organizing, and sharing digital assets with both internal and external partners; organizing outreach and communication with neighborhood businesses and local talent/partners, as well as liaising with agencies, consultants, sponsors, and partners;
  • Tracking and measuring engagement and overall success of digital content strategies;
  • Supporting the Communications team with work on website and newsletter content, as well as press and media pitches;
  • This position requires a fair amount of time spent “in the field” and “on the ground” in Times Square to capture and create content.

 

Qualifications
The successful candidate will possess the following qualifications and skills:

  • 2 – 4 years’ experience working in marketing and social media. Bachelors degree from an accredited college in marketing, communications, journalism, business, urban planning, or a closely related field.
  • Exceptional oral, written, and interpersonal skills.
  • High degree of professionalism and organization, must be a team player who can work independently and collaboratively.
  • Keen interest in and knowledge of social media platforms and other communications tools; passion for storytelling and/or news reporting using digital media.
  • Strong creativity and critical thinking skills; personal enthusiasm and individual initiative.
  • Basic design skills, basic photo and video editing skills, a good eye for visuals a plus.
  • Knowledge of or connection to Times Square neighborhood a huge plus.

To Apply:

Submit a cover letter and resume. Links to digital content created solely by the candidate and/or a portfolio are highly recommended.
Salary is commensurate with experience.

The Times Square Alliance is an equal opportunity employer. All qualified candidates are encouraged to apply.